Nakipoğlu, AslıhanBalıbay, Selahattin2024-11-072024-11-0720202651-5318https://search.trdizin.gov.tr/tr/yayin/detay/437445https://hdl.handle.net/11480/13397This study aims to examine the contribution of Niğde Gazozu (Soda-Pop) as local brand to city brand. According to purpose, the study was designed through citizens’ perspective and it is investigated how citizens perceive the contribution of Niğde gazozu on city brand. The data was collected by survey method. The survey questionnaire, developed by the researcher for this purpose, is applied to 668 participants residing in Niğde Province as of 2019. As a result of the study, it was determined that there was a partial contribution of Niğde Gazozu which is a local brand to city brand. The perceptions for contribution of Niğde Gazozu to city brand differentiated by participants’ marital status, education degree and age. On the other hand, there wasn’t any differences between perception for contribution of Niğde Gazozu to city brand and participants’ gender, income and occupation.eninfo:eu-repo/semantics/openAccessİşletmeNiğdeNiğde Soda-PopBrandCity BrandArticle517889437445