Polat C.2019-08-012019-08-0120081450216Xhttps://hdl.handle.net/11480/1161Most companies find that obtaining information about the future is particular to ensuring future organisational success. The analysis of macro and micro environmental factors and conditions is one of the main procedures in strategy formulation for a business company. Forecasting is a decision tool that has a variety of managerial application areas, one of which is the strategic decision-making. The study mainly discusses the potential uses of forecasting within the strategic, particularly marketing, management, and strategic decision-making. It points out both the internal and external strategic decision areas in companies and highlights the potential application areas of forecasting within these areas. The paper also highlights how functional forecasting is as a managerial tool that provides the information needed in critical strategic decision situations. © EuroJournals Publishing, Inc. 2008.eninfo:eu-repo/semantics/closedAccessCompetitivenessExternal decision areasForecastingInternal decision areasMarketingStrategic decision-makingStrategic managementReview Article2024194422-s2.0-54149113147N/A