Yazar "Tyagi, Pankaj Kumar" seçeneğine göre listele

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    Application of artificial intelligence and robotics in tourism and hospitality marketing
    (IGI Global, 2023) Kemer, Ebru; Tyagi, Pankaj Kumar
    Rapid technological developments have affected business areas and caused differences in products and services. The tourism and hospitality industry has also been affected by these rapid developments, and the use and importance of new technologies have increased. In this context, this research aims to evaluate the use of artificial intelligence and robotic technologies in the field of tourism marketing with data obtained from secondary data. As a result of the research, it has been determined that artificial intelligence and robotic technology applications in the tourism sector offer personalized and new opportunities for tourists in their travel decisions. Within the scope of the research, it has been suggested that these opportunities offered through big data are important in reducing operating costs and ensuring personnel productivity and competitive advantage. Therefore, using artificial intelligence in tourism marketing positively contributes to the systematic analysis of customer information. © 2023, IGI Global.
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    Embracing Business Sustainability Through Innovation and Creativity in the Service Sector
    (IGI Global, 2023) Tyagi, Pankaj Kumar; Nadda, Vipin; Bharti, Vishal; Kemer, Ebru
    With the ever-increasing pressure and rivalry in the global business environment, businesses must develop sustainable practices that set them apart from the competition. Innovation and creativity are critical aspects of business that must be implemented in all areas for companies to not only survive but thrive. Embracing Business Sustainability Through Innovation and Creativity in the Service Sector provides comprehensive research about sustainable business through innovation and creativity in the service sector and aims to contribute to the knowledge of various sustainable business practices. Covering key topics such as tourism, hospitality, wealth creation, and entrepreneurship, this premier reference source is ideal for business owners, managers, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students. © 2023 by IGI Global. All rights reserved.