Effects of Social Media on Consumers' Purchasing Behaviours of Food Products

dc.contributor.authorSecer, Arzu
dc.contributor.authorBoga, Mustafa
dc.date.accessioned2019-08-01T13:38:39Z
dc.date.available2019-08-01T13:38:39Z
dc.date.issued2017
dc.departmentNiğde ÖHÜ
dc.description.abstractNowadays, social media has been constantly preferred in many media channels. In this study, definition of social media and possible effects of it on consumers' food products preferences were revealed. Moreover, importance of this media channel has emphasized in case of a crisis related to food products. Main material of the study was secondary data. Social media, in a wide concept, a group of application to provide for users to create their contents and change, share and discuss them. Social media, depending on countries and product groups, effects consumers' purchasing behaviors via reveling new norm and values. In this scope, firms should observe consumers' tendencies to be able to response their demands and focus on customer relationship management in social media.
dc.identifier.doi10.18016/ksudobil.280469
dc.identifier.endpage319
dc.identifier.issn1309-1743
dc.identifier.issue4
dc.identifier.startpage312
dc.identifier.urihttps://dx.doi.org/10.18016/ksudobil.280469
dc.identifier.urihttps://hdl.handle.net/11480/3516
dc.identifier.volume20
dc.identifier.wosWOS:000441465100002
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.institutionauthor[0-Belirlenecek]
dc.language.isotr
dc.publisherKAHRAMANMARAS SUTCU IMAM UNIV
dc.relation.ispartofKAHRAMANMARAS SUTCU IMAM UNIVERSITY JOURNAL OF NATURAL SCIENCES
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectSocial media
dc.subjectfood products
dc.subjectconsumer
dc.subjectmarketing
dc.titleEffects of Social Media on Consumers' Purchasing Behaviours of Food Products
dc.typeArticle

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