A review of the literature and discussion on marketing and forecasting demand for urban public transport services

Basit Öğe Kaydı
dc.contributor.authorPolat C.
dc.date.accessioned2019-08-01T13:38:39Z
dc.date.available2019-08-01T13:38:39Z
dc.date.issued2007
dc.departmentNiğde ÖHÜ
dc.description.abstractDemand management is of specific value for successful marketing applications almost in all areas. However, public transport is one of the areas where marketing applications seem to be neglected. This paper reviews the literature from the marketing approach and discusses how this approach could contribute to urban public transport services' success. The paper also discusses the contribution of demand forecasting for urban public transport services management in the context of marketing. © EuroJournals Publishing, Inc. 2007.
dc.identifier.endpage199
dc.identifier.issn1450216X
dc.identifier.issue1
dc.identifier.scopus2-s2.0-38349171198
dc.identifier.scopusqualityN/A
dc.identifier.startpage174
dc.identifier.urihttps://hdl.handle.net/11480/1233
dc.identifier.volume19
dc.indekslendigikaynakScopus
dc.institutionauthorPolat C.
dc.language.isoen
dc.publisherEuroJournals, Inc.
dc.relation.ispartofEuropean Journal of Scientific Research
dc.relation.publicationcategoryDiğer
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectDeman management
dc.subjectDemand forecasting
dc.subjectMarketing
dc.subjectMarketing mix
dc.subjectPublic transport
dc.subjectTransport services
dc.subjectUrban public transport
dc.titleA review of the literature and discussion on marketing and forecasting demand for urban public transport services
dc.typeReview Article

Dosyalar

Koleksiyon

Scopus İndeksli Yayınlar Koleksiyonu