Political Marketing and Voting Behavior: A Systematic Literature Review and Agenda for Future Research

Basit Öğe Kaydı
dc.authoridCOSGUN, MELIH/0000-0003-0017-0600
dc.contributor.authorKocaman, Ridvan
dc.contributor.authorCosgun, Melih
dc.date.accessioned2024-11-07T13:32:17Z
dc.date.available2024-11-07T13:32:17Z
dc.date.issued2024
dc.departmentNiğde Ömer Halisdemir Üniversitesi
dc.description.abstractPolitical marketing, a marriage between politics and marketing, is a dynamic and relatively young field. Thus, it adheres to frameworks that are borrowed from other disciplines to comprehend and explain voting behavior. This makes the field more complex and fragmented. Also, this field is under-researched and in its nascent stage, notwithstanding the current increase in academic research. Therefore, it is difficult for researchers to build on prior acquired knowledge and further the field's research. Accordingly, the current study provides a systematic review of the extant literature by utilizing the systematic literature review (SLR) methodology, which provides a thorough evaluation of the relevant literature, yielding multiple benefits. A total of 36 papers covering 20 reputed peer-reviewed journals from 2002-2023 were selected for analysis to identify theoretical perspectives, reveal main topics followed by research gaps, recommend future research avenues, and provide a comprehensive understanding. Our analysis revealed that papers striving to comprehend various facets of voting behavior utilized five different theoretical perspectives and were grouped around five topics. The results are hopefully expected to galvanize further research in this field from the theoretical as well as from a practice-oriented perspective by providing multiple actionable inputs for the relevant subject.
dc.identifier.doi10.1080/15377857.2024.2374253
dc.identifier.issn1537-7857
dc.identifier.issn1537-7865
dc.identifier.scopus2-s2.0-85197772025
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.1080/15377857.2024.2374253
dc.identifier.urihttps://hdl.handle.net/11480/15332
dc.identifier.wosWOS:001268506300001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherRoutledge Journals, Taylor & Francis Ltd
dc.relation.ispartofJournal of Political Marketing
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_20241106
dc.subjectpolitical marketing
dc.subjectvoting behavior
dc.subjectsystematic literature review
dc.titlePolitical Marketing and Voting Behavior: A Systematic Literature Review and Agenda for Future Research
dc.typeArticle

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu