Application of artificial intelligence and robotics in tourism and hospitality marketing

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dc.contributor.authorKemer, Ebru
dc.contributor.authorTyagi, Pankaj Kumar
dc.date.accessioned2024-11-07T10:40:26Z
dc.date.available2024-11-07T10:40:26Z
dc.date.issued2023
dc.departmentNiğde Ömer Halisdemir Üniversitesi
dc.description.abstractRapid technological developments have affected business areas and caused differences in products and services. The tourism and hospitality industry has also been affected by these rapid developments, and the use and importance of new technologies have increased. In this context, this research aims to evaluate the use of artificial intelligence and robotic technologies in the field of tourism marketing with data obtained from secondary data. As a result of the research, it has been determined that artificial intelligence and robotic technology applications in the tourism sector offer personalized and new opportunities for tourists in their travel decisions. Within the scope of the research, it has been suggested that these opportunities offered through big data are important in reducing operating costs and ensuring personnel productivity and competitive advantage. Therefore, using artificial intelligence in tourism marketing positively contributes to the systematic analysis of customer information. © 2023, IGI Global.
dc.identifier.doi10.4018/978-1-6684-6732-9.ch008
dc.identifier.endpage140
dc.identifier.isbn978-166846734-3978-166846732-9
dc.identifier.scopus2-s2.0-85162859200
dc.identifier.scopusqualityN/A
dc.identifier.startpage125
dc.identifier.urihttps://doi.org/10.4018/978-1-6684-6732-9.ch008
dc.identifier.urihttps://hdl.handle.net/11480/11649
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofEmbracing Business Sustainability Through Innovation and Creativity in the Service Sector
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_20241106
dc.titleApplication of artificial intelligence and robotics in tourism and hospitality marketing
dc.typeBook Chapter

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