Pitfalls of social media for aesthetic eye surgery patients: assessing YouTube's aesthetic canthoplasty content

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dc.authoridYilmaz, Ibrahim Edhem/0000-0003-1154-425X
dc.contributor.authorYilmaz, Ibrahim Edhem
dc.contributor.authorMercanli, Murat
dc.contributor.authorDogan, Levent
dc.date.accessioned2024-11-07T13:31:31Z
dc.date.available2024-11-07T13:31:31Z
dc.date.issued2024
dc.departmentNiğde Ömer Halisdemir Üniversitesi
dc.description.abstractPurposeYouTube, a popular source for diverse information, hosts a wealth of content on aesthetic canthoplasty. Yet, concerns linger about the accuracy and reliability of these videos, with potential for inaccuracies, biases, or misleading information. This study aims to evaluate the quality and reliability of YouTube content on this sought-after facial enhancement procedure.MethodsThe study employs four distinct scoring tools: the Global Quality Score (GQS), the Medical Quality Video Evaluation Tool (MQ-VET), the Patient Education Materials Assessment Tool for Audiovisual Materials (PEMAT-A/V), and the Video Power Index (VPI).ResultsAnalysis of a total of 173 YouTube videos relevant to aesthetic canthoplasty revealed scores that were primarily indicative of poor quality and reliability.(Mean score +/- SD, PEMAT A/V: 30.75 +/- 28.8, MQ-VET: 28.57 +/- 12.6, GQS: 1.7 +/- 1) Notably, these videos were predominantly uploaded by healthcare professionals (82.1%), and they focused more on advertisements (46.2%) than on scientific or educational information. Their elevated viewership and engagement metrics (likes, comments, and shares) attest to their significant popularity and influence. (Mean VPI score: 176.6 +/- 635.8).ConclusionYouTube's influence on aesthetic eyelid surgery is undeniable, shaping patient choices and expectations. However, unrealistic beauty ideals, heightened body dissatisfaction, and social comparisons lurk within its content, potentially harming psychological well-being and surgical decisions. Prioritizing qualified medical guidance and critical evaluation of online information are crucial for patients. Authors and platforms must act responsibly: authors by producing high-quality content, platforms by tackling misinformation.
dc.identifier.doi10.1007/s10792-024-03197-4
dc.identifier.issn0165-5701
dc.identifier.issn1573-2630
dc.identifier.issue1
dc.identifier.pmid38918201
dc.identifier.scopus2-s2.0-85196775483
dc.identifier.scopusqualityQ2
dc.identifier.urihttps://doi.org/10.1007/s10792-024-03197-4
dc.identifier.urihttps://hdl.handle.net/11480/14881
dc.identifier.volume44
dc.identifier.wosWOS:001254801600004
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.indekslendigikaynakPubMed
dc.language.isoen
dc.publisherSpringer
dc.relation.ispartofInternational Ophthalmology
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_20241106
dc.subjectYouTube
dc.subjectPatient education
dc.subjectCanthoplasty
dc.subjectAesthetic eye surgery
dc.subjectFox-eye surgery
dc.subjectGlobal quality score
dc.subjectSocial media influence
dc.titlePitfalls of social media for aesthetic eye surgery patients: assessing YouTube's aesthetic canthoplasty content
dc.typeArticle

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