Yazar "Tekeli, Mehmet" seçeneğine göre listele

Listeleniyor 1 - 2 / 2
  • Küçük Resim Yok
    Öğe
    HOW DOES ELECTRONIC WORD-OF-MOUTH COMMUNICATION AFFECT THE DIGITAL IMAGE OF TRAVEL AGENCIES? A REVIEW ON TRIPADVISOR
    (2024) Tekeli, Ezgi Kırıcı; Kemer, Ebru; Tekeli, Mehmet
    The current research aims to evaluate the positive and negative effects of electronic word of mouth communication on the digital image of travel agencies. In this context, research data were obtained from the five most-commented travel agencies in Nevşehir registered in the TripAdvisor system. In this study, which adopted the qualitative method, the research design was a case study and phenomenology. This research employing the document review technique and criterion sampling method, identified 7.259 online comments. This study subjected 1.724 online comments from 2022 to content analysis and descriptive analysis and obtained five main themes, twenty one positive sub-themes, eight negative sub-themes, and 4.534 codes. The main themes are tour, tourist guide, transport, eating and drinking, and accommodation. The tour main theme contains the sub-themes of types of tours, places included in the tour, all-inclusive package tours, price alternatives, organization and timing, transfer services, shopping opportunities, re-preference and recommendations. The tourist guide main theme covers the sub-themes of accumulation of knowledge and detailed expression, language skill, personality traits, interest and relevance to tourists. The transport main theme includes the sub-themes of vehicle comfort and cleanliness, captain and safe driving, and in-vehicle catering. The eating and drinking main theme covers the sub-themes of restaurant location, food variety, and food taste. The accommodation main theme contains the sub-themes of referral to a travel agency, accommodation services, and food and beverage services. In the main themes, the most frequently mentioned topics were the tour and tourist guide who represent the travel agency. On the other hand, the most focused themes by the tourists were the tourist guide’s knowledge and detailed explanation and the re-preference and recommendations. Overall, it has been concluded that travel agencies have a positive image, and the determined themes affect digital image formations.
  • Küçük Resim Yok
    Öğe
    SERVICE ROBOTS IN HOTEL BUSINESSES: A MIXED METHOD STUDY
    (Univ Externado Colombia, 2024) Tekeli, Mehmet; Kemer, Ebru; Tekeli, Ezgi Kirici
    The aim of the research is to determine the willingness and perspectives of the employees of the five-star hotel business in Nevsehir, Turkey, regarding service robots by using a mixed method. 396 question-naires were obtained with the convenience sampling method. In addition, the pur-poseful sampling method was adopted in the study, which was designed as a case study, and 12 people were interviewed. The research findings were revealed by making difference analyzes and descriptive analyzes. It has been determined that hotel employees are relatively willing to work with service robots. Employees focused more on the performance and convenience of service robots. Some employees stated that service robots will show human-like features physically, but they cannot replace humans due to the labor-intensive nature of tourism. On the other hand, it has been concluded that with the achievement of the service standard, they will play an impor-tant role in reducing errors and increasing service quality.