SERVICE ROBOTS IN HOTEL BUSINESSES: A MIXED METHOD STUDY
Küçük Resim Yok
Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Univ Externado Colombia
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The aim of the research is to determine the willingness and perspectives of the employees of the five-star hotel business in Nevsehir, Turkey, regarding service robots by using a mixed method. 396 question-naires were obtained with the convenience sampling method. In addition, the pur-poseful sampling method was adopted in the study, which was designed as a case study, and 12 people were interviewed. The research findings were revealed by making difference analyzes and descriptive analyzes. It has been determined that hotel employees are relatively willing to work with service robots. Employees focused more on the performance and convenience of service robots. Some employees stated that service robots will show human-like features physically, but they cannot replace humans due to the labor-intensive nature of tourism. On the other hand, it has been concluded that with the achievement of the service standard, they will play an impor-tant role in reducing errors and increasing service quality.
Açıklama
Anahtar Kelimeler
service robots, hotel employees, mixed-method, Cappadocia, Nevsehir, Turkey
Kaynak
Anuario Turismo Y Sociedad
WoS Q Değeri
N/A
Scopus Q Değeri
N/A
Cilt
34
