A Process of Meaning Creation: An Analysis of Space Tourism Posters via Semiotic Analysis
No Thumbnail Available
Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
Access Rights
info:eu-repo/semantics/openAccess
Abstract
Space tourism is considered as a type of tourism that is becoming increasingly significant and is expected to be in greater demand in the future. Therefore, the aim is to analyse the posters on space tourism created by NASA via semiotic analysis, a strategy of data analysis. In accordance with the set objective, a document analysis technique was used. Since the fourteen posters used for the study were created by NASA, a major organization in the field of space, it was selected as an appropriate sample. The space tourism posters identified in the study were analysed through the model developed by Ferdinand de Saussure and Roland Barthes. Each indicator showed that the utopian posters were closely related to the types of tourism. In addition, the indicators led to the conclusion that individual and mass tourism movements related to space can be carried out by people of all ages, that in the future it will no longer be luxury tourism, and that transportation will be carried out by various means of transport, and in accordance with these conclusions, suggestions were made for tourism businesses.
Description
Keywords
Otelcilik, Konaklama, Spor ve Turizm, Sosyoloji, Sanat
Journal or Series
Seyahat ve Otel İşletmeciliği Dergisi
WoS Q Value
Scopus Q Value
Volume
19
Issue
1
