Genç ve Potansiyel Seçmenler Gözüyle Siyasi Lider Özelliklerinin Değerlendirilmesi: Siyasal Pazarlama Bakış Açısıyla Lise ve Üniversite Öğrencileri Üzerine Bir Uygulama
Küçük Resim Yok
Tarih
2006
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Siyasi lider, oy talebinde seçmenlere sunulan siyasal ürün paketinin en önemli unsurlarından birisidir. Siyasi liderin taşıdığı özellikler ile seçmenlerin bir siyasi liderde bulunmasını istediği özelliklerin uyum göstermesi, bir siyasal partinin seçim başarısını ve seçmenlerin memnuniyetini önemli derecede etkileyecektir. Bir siyasal parti için ‘başarılı olma isteği’ temel veri olarak alındığında, siyasal alıcılar konumundaki seçmenlerin bir siyasi liderde aradıkları özelliklerin tesbiti, ona uygun bir siyasi profil ortaya çıkartılması açısından son derece önem arz etmektedir. Ülkemizdeki nüfus yapısı içerisinde, genç seçmenlerin toplam seçmenler içerisindeki payı oldukça önemlidir. Seçimlerin –kanunen de olsa- beş yılda bir yapılması öngörüldüğünde, bir potansiyel seçmen (genç) ilk genel seçimlerde oy kullanabilecektir. Seçim sisteminin etkisi de dikkate alındığında, onlarca partinin ve adayın yarıştığı seçimlerde küçük oy farklarının siyasi partilerin iktidarı kaybetmesine neden olabildiği bir rekabet ortamı mevcuttur. Böyle bir ortamda, genç seçmenler ve seçmen adaylarının bu kesimin bir siyasi liderde aradıkları özellikler ve bu özelliklere verdikleri göreceli önemin tespiti amacıyla, Ankara’da yaklaşık olarak –1000 adet lise ve 500 adet de üniversite öğrencisi olmak üzere- toplam 1500 kişi üzerinde bir anket çalışması uygulanmıştır. Çalışma, özelde siyasi partiler, siyasi liderler ve diğer siyasetçiler, genelde de siyasal pazarlama ve siyasal pazarlamacılar açısından dikkat çekici ve pratiğe yönelik bulgular ortaya koymaktadır.
Political leader is one of the most important elements of political product mix (package) presented to voters especially during election period. Congruity between the characteristics of a political leader and the desired characteristics and expectations of voters from the political leaders is so important to poll the votes. To form and consider an appropriate profile throrough the characteristics of political leader and expectations of voters is an important factor affecting the success of political marketing activities. The awareness of expectations of political buyers is vital for both political marketers and voters. In this way, political marketers find the oppurtunity to study on the appropriate voters’ profiles and voters make a contribution to the determination of an ideal political leader profile. Since a large proportion of population in Turkey is composed of youngsters, the share of young voters in total is remarkably high. It is a well-known fact that political leader is important for political marketing. Even when put aside the relatively high effect of the election system in the country, which only increases the relative importance of vote differences among the parties and candidates, it is so clear that the youngsters can have an important effect in elections, where a large number of parties and candidates compute. As considered the general elections take place every five years period, ordered by law, a youngster is a natural voter candidate for the very next elections. Therefore, it is vital for political marketing to identify the young and candidate voters’ expectations about the skills and attributes of political leaders and to determine the relative importance attributed to these skills. To this end, in this study a survey is implemented to a total of 1.500 university and high school students in Ankara Province. Results from the study indicates important insights into young and potential (candidate) voters’ attitudes and expectations, political parties, political leaders and political marketing.
Political leader is one of the most important elements of political product mix (package) presented to voters especially during election period. Congruity between the characteristics of a political leader and the desired characteristics and expectations of voters from the political leaders is so important to poll the votes. To form and consider an appropriate profile throrough the characteristics of political leader and expectations of voters is an important factor affecting the success of political marketing activities. The awareness of expectations of political buyers is vital for both political marketers and voters. In this way, political marketers find the oppurtunity to study on the appropriate voters’ profiles and voters make a contribution to the determination of an ideal political leader profile. Since a large proportion of population in Turkey is composed of youngsters, the share of young voters in total is remarkably high. It is a well-known fact that political leader is important for political marketing. Even when put aside the relatively high effect of the election system in the country, which only increases the relative importance of vote differences among the parties and candidates, it is so clear that the youngsters can have an important effect in elections, where a large number of parties and candidates compute. As considered the general elections take place every five years period, ordered by law, a youngster is a natural voter candidate for the very next elections. Therefore, it is vital for political marketing to identify the young and candidate voters’ expectations about the skills and attributes of political leaders and to determine the relative importance attributed to these skills. To this end, in this study a survey is implemented to a total of 1.500 university and high school students in Ankara Province. Results from the study indicates important insights into young and potential (candidate) voters’ attitudes and expectations, political parties, political leaders and political marketing.
Açıklama
Anahtar Kelimeler
Uluslararası İlişkiler, Siyasi Bilimler
Kaynak
İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
0
Sayı
35
