Forecasting as a strategic decision-making tool: A review and discussion with emphasis on marketing management
Küçük Resim Yok
Tarih
2008
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
EuroJournals, Inc.
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Most companies find that obtaining information about the future is particular to ensuring future organisational success. The analysis of macro and micro environmental factors and conditions is one of the main procedures in strategy formulation for a business company. Forecasting is a decision tool that has a variety of managerial application areas, one of which is the strategic decision-making. The study mainly discusses the potential uses of forecasting within the strategic, particularly marketing, management, and strategic decision-making. It points out both the internal and external strategic decision areas in companies and highlights the potential application areas of forecasting within these areas. The paper also highlights how functional forecasting is as a managerial tool that provides the information needed in critical strategic decision situations. © EuroJournals Publishing, Inc. 2008.
Açıklama
Anahtar Kelimeler
Competitiveness, External decision areas, Forecasting, Internal decision areas, Marketing, Strategic decision-making, Strategic management
Kaynak
European Journal of Scientific Research
WoS Q Değeri
Scopus Q Değeri
N/A
Cilt
20
Sayı
2
