Forecasting as a strategic decision-making tool: A review and discussion with emphasis on marketing management

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dc.contributor.authorPolat C.
dc.date.accessioned2019-08-01T13:38:39Z
dc.date.available2019-08-01T13:38:39Z
dc.date.issued2008
dc.departmentNiğde ÖHÜ
dc.description.abstractMost companies find that obtaining information about the future is particular to ensuring future organisational success. The analysis of macro and micro environmental factors and conditions is one of the main procedures in strategy formulation for a business company. Forecasting is a decision tool that has a variety of managerial application areas, one of which is the strategic decision-making. The study mainly discusses the potential uses of forecasting within the strategic, particularly marketing, management, and strategic decision-making. It points out both the internal and external strategic decision areas in companies and highlights the potential application areas of forecasting within these areas. The paper also highlights how functional forecasting is as a managerial tool that provides the information needed in critical strategic decision situations. © EuroJournals Publishing, Inc. 2008.
dc.identifier.endpage442
dc.identifier.issn1450216X
dc.identifier.issue2
dc.identifier.scopus2-s2.0-54149113147
dc.identifier.scopusqualityN/A
dc.identifier.startpage419
dc.identifier.urihttps://hdl.handle.net/11480/1161
dc.identifier.volume20
dc.indekslendigikaynakScopus
dc.institutionauthorPolat C.
dc.language.isoen
dc.publisherEuroJournals, Inc.
dc.relation.ispartofEuropean Journal of Scientific Research
dc.relation.publicationcategoryDiğer
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectCompetitiveness
dc.subjectExternal decision areas
dc.subjectForecasting
dc.subjectInternal decision areas
dc.subjectMarketing
dc.subjectStrategic decision-making
dc.subjectStrategic management
dc.titleForecasting as a strategic decision-making tool: A review and discussion with emphasis on marketing management
dc.typeReview Article

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