Investigation of Niğde Soda Pop’s Contributions To The Brand of Niğde as a Local Brand
Küçük Resim Yok
Tarih
2020
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This study aims to examine the contribution of Niğde Gazozu (Soda-Pop) as local brand to city brand. According to purpose, the study was designed through citizens’ perspective and it is investigated how citizens perceive the contribution of Niğde gazozu on city brand. The data was collected by survey method. The survey questionnaire, developed by the researcher for this purpose, is applied to 668 participants residing in Niğde Province as of 2019. As a result of the study, it was determined that there was a partial contribution of Niğde Gazozu which is a local brand to city brand. The perceptions for contribution of Niğde Gazozu to city brand differentiated by participants’ marital status, education degree and age. On the other hand, there wasn’t any differences between perception for contribution of Niğde Gazozu to city brand and participants’ gender, income and occupation.
Açıklama
Anahtar Kelimeler
İşletme, Niğde, Niğde Soda-Pop, Brand, City Brand
Kaynak
Journal of emerging economies and policy (Online)
WoS Q Değeri
Scopus Q Değeri
Cilt
5
Sayı
1
