Investigation of Niğde Soda Pop’s Contributions To The Brand of Niğde as a Local Brand

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dc.contributor.authorNakipoğlu, Aslıhan
dc.contributor.authorBalıbay, Selahattin
dc.date.accessioned2024-11-07T13:19:51Z
dc.date.available2024-11-07T13:19:51Z
dc.date.issued2020
dc.departmentNiğde Ömer Halisdemir Üniversitesi
dc.description.abstractThis study aims to examine the contribution of Niğde Gazozu (Soda-Pop) as local brand to city brand. According to purpose, the study was designed through citizens’ perspective and it is investigated how citizens perceive the contribution of Niğde gazozu on city brand. The data was collected by survey method. The survey questionnaire, developed by the researcher for this purpose, is applied to 668 participants residing in Niğde Province as of 2019. As a result of the study, it was determined that there was a partial contribution of Niğde Gazozu which is a local brand to city brand. The perceptions for contribution of Niğde Gazozu to city brand differentiated by participants’ marital status, education degree and age. On the other hand, there wasn’t any differences between perception for contribution of Niğde Gazozu to city brand and participants’ gender, income and occupation.
dc.identifier.endpage89
dc.identifier.issn2651-5318
dc.identifier.issue1
dc.identifier.startpage78
dc.identifier.trdizinid437445
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/437445
dc.identifier.urihttps://hdl.handle.net/11480/13397
dc.identifier.volume5
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofJournal of emerging economies and policy (Online)
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241107
dc.subjectİşletme
dc.subjectNiğde
dc.subjectNiğde Soda-Pop
dc.subjectBrand
dc.subjectCity Brand
dc.titleInvestigation of Niğde Soda Pop’s Contributions To The Brand of Niğde as a Local Brand
dc.typeArticle

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