AN EXTENDED UTAUT2 PERSPECTIVE - DETERMINANTS OFMOBILE BANKING USE INTENTION AND USE BEHAVI
Küçük Resim Yok
Tarih
2021
Yazarlar
Dergi Başlığı
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Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Here are different theoretical models regarding the determinants of consumers’ intention to use technology and their use behavior. The Unified theory of acceptance and use of technology-2 (UTAUT-2) model explains the variance in behavioral intention and technology use variables in pursuit of a consumer-centric model. This research study aims to figure out the determinants and impacts of individuals’ intention to use mobile banking and their use behaviors within the context of Turkey. The data of the study was obtained from 684 participants aged 18 years or older in April-June 2018 via an online survey method. Findings of the research study reveal that the behavioral intention of using mobile banking is influenced by trust, social influence, price value, facilitating conditions, performance expectancy, and habit; whereas habit and trust affect both use behavior and behavioral intention. Furthermore, moderator impacts of trust and age as well as hedonic motivation and age on behavioral intention, whereas moderator impacts of habits and age on use behavior are determined. No significant relationship is found between the behavioral intention of using mobile banking and the use behavior.
Açıklama
Anahtar Kelimeler
İşletme
Kaynak
Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
14
Sayı
1
